Read an interesting article on Bloomberg.com (via @melfi) entitled “Morgan Stanley Intern Says Teens Don’t Twitter, Prefer Events.”
While I understand the premise, my guess is that teens haven’t found how Twitter can actually fuel the instant gratification they seem to crave as well as the freebies they want. Maybe they haven’t discovered that many of their music idols Tweet regularly and many times include links to content that they may not get otherwise. For example, Eminem (@eminem) did a whole promotion of his new album on Twitter. And here is one post from him from June 2, 2009 about freebie tickets to a show:
“I left 40 passes for tonight’s DJ Hero show at Undftd. on LaBrea in LA. First come, first serve. Cop some kicks while you are there. GO!”
Sure, sometimes it is an assistant posting and not the celebrity, but people pick up on those pretty quick.
Also, with Twitter being so mobile and almost a subset of the texting world, it would seem a natural fit for teens to receive and send micro-bursts of info. Plus, as companies get savvy about addressing contests geared toward teens like they have been with other segments – can you say “squarespace iPhone giveaway?” – I’m sure teens will swarm to Twitter. I see Twitter as being a teen marketing nirvana in the not-so-distant future.
It will most likely be a matter of time before the teen set gets bored with Facebook and makes the jump to Twitter. As I always say, Twitter is Facebook for the ADHD crowd. Then again, I’m a bit out of the teen years so what do I know?!







