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	<title>carpeDMI.com &#187; facebook</title>
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	<description>Seize the Day</description>
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		<title>teens don&#8217;t twitter-yet</title>
		<link>http://blog.carpedmi.com/2009/07/13/teens-dont-twitter-yet/</link>
		<comments>http://blog.carpedmi.com/2009/07/13/teens-dont-twitter-yet/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:15:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[web-general]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.carpedmi.com/?p=33</guid>
		<description><![CDATA[Read an interesting article on Bloomberg.com (via @melfi) entitled &#8220;Morgan Stanley Intern Says Teens Don’t Twitter, Prefer Events.&#8221; While I understand the premise, my guess is that teens haven&#8217;t found how Twitter can actually fuel the instant gratification they seem to crave as well as the freebies they want. Maybe they haven&#8217;t discovered that many [...]]]></description>
			<content:encoded><![CDATA[<p>Read an interesting <a title="Teens don't Twitter" href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=aG2UIb23pNQ0">article</a> on Bloomberg.com (via @melfi) entitled &#8220;<a title="Teens don't Twitter" href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;amp;sid=aG2UIb23pNQ0"><span>Morgan Stanley Intern Says Teens Don’t Twitter, Prefer Events</span></a>.&#8221;</p>
<p>While I understand the premise, my guess is that teens haven&#8217;t found how Twitter can actually fuel the instant gratification they seem to crave as well as the freebies they want. Maybe they haven&#8217;t discovered that many of their music idols Tweet regularly and many times include links to content that they may not get otherwise. For example, Eminem (@eminem) did a whole promotion of his new album on Twitter. And here is one post from him from June 2, 2009 about freebie tickets to a show:</p>
<blockquote><p>&#8220;<span><span>I left 40 passes for tonight&#8217;s DJ Hero show at Undftd. on LaBrea in LA. First come, first serve. Cop some kicks while you are there. GO!&#8221; </span></span></p></blockquote>
<p><span><span>Sure, sometimes it is an assistant posting and not the celebrity, but people pick up on those pretty quick. </span></span></p>
<p><span><span>Also, with Twitter being so mobile and almost a subset of the texting world, it would seem a natural fit for teens to receive and send micro-bursts of info. Plus, as companies get savvy about addressing contests geared toward teens like they have been with other segments &#8211; can you say &#8220;squarespace iPhone giveaway?&#8221; &#8211; I&#8217;m sure teens will swarm to Twitter. I see Twitter as being a teen marketing nirvana in the not-so-distant future.</span></span></p>
<p><span><span>It will most likely be a matter of time before the teen set gets bored with Facebook and makes the jump to Twitter. As I always say, Twitter is Facebook for the ADHD crowd. </span></span><span><span>Then again, I&#8217;m a bit out of the teen years so what do I know?!</span></span></p>
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